https://www.rwjstone.com/work daily 0.75 2015-08-25 https://www.rwjstone.com/work-1 daily 0.75 2025-06-09 https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503096420596-X6ZZY9ZZQUNB8DV2524R/Screen+Shot+2017-08-18+at+3.44.26+PM.png My Work - FANDOM: Game of Thrones Episode Review https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503096469854-3H9MSS6OR78PP3TG3XTP/Screen+Shot+2017-08-18+at+3.46.21+PM.png My Work - October: Beer Review https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503096417875-VT18PP08OF1Z2RW5B846/Screen+Shot+2017-08-18+at+3.45.42+PM.png My Work - FANDOM: Marriage of Entertainment + Craft Beer https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503096419727-H2V4BT407PFLH4Z4JIM9/Screen+Shot+2017-08-18+at+3.45.19+PM.png My Work - FANDOM: Listicle on Sports + Cartoons https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/d040826b-98ee-424f-b3f2-1c8d724bf8c9/Intuit+Lighthouse+Photos-4-2.jpeg My Work https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/fd40e23e-2302-4ddd-8c68-3d2e39f553f5/Intuit+Lighthouse+Photos-3-3.jpeg My Work https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/589aa8e8-eaa6-4769-964d-f8f88bf754aa/Intuit+Lighthouse+Photos-5.jpeg My Work https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503094040484-X8J375RUEOVSGQGXOIQM/Screen+Shot+2017-08-18+at+3.01.35+PM.png My Work - Content Marketing Campaign led a cross-functional campaign to drive engagement with a new content type on FANDOM https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503092537732-NDOJSMISR0WE1P5ZY7B4/adblock-ios1.jpg My Work - Ad Blocking Messaging Strategy & Campaigns FANDOM approaches the ad blocking challenge in multiple ways including user-facing messaging tactics below are various visual styles and copy approaches used during live campaigns that I ran https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503096420596-X6ZZY9ZZQUNB8DV2524R/Screen+Shot+2017-08-18+at+3.44.26+PM.png My Work - FANDOM: Game of Thrones Episode Review https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503634290429-Z92ARVI6CA0EAI2L0NTS/Screen+Shot+2017-08-18+at+3.44.26+PM.png My Work https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503357790352-G454UOYQUO2LMOBVWB03/Screen+Shot+2017-08-21+at+4.22.28+PM.png My Work - Yahoo: Fantasy Football Bold Predictions by Qdoba concept married the new bold flavors of Qdoba to bold fantasy predictions - featured as both a video segment and feature within weekly editorial content https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503349748616-2UJYDZ7I4XZK1OT9W1Q5/20bf458d31cd059554b5f7fae5ed82f4.gif My Work - FANDOM Redesign: Community Announcement created the community communications strategy and plan for the redesign of FANDOM.com and upcoming mobile app launch FANDOM's passionate users make up a very engaged and passionate community of fans post 1 | post 2 https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503182646334-MSYQQVUGAS3C47WV3RBF/Screen+Shot+2017-08-19+at+3.43.23+PM.png My Work - App Stores Management served as FANDOM's mobile apps marketing lead - responsible for positioning, notifications/prompts copy, App Store visual identity & descriptions (including experimentation), and mobile brand strategy launched company's first Google Play Developer Page and drove 3-5% performance lift (DLs) with app listing copy and featured image updates https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503351487684-JAK83JXUOBKXOSPH4ILA/Screen+Shot+2017-08-21+at+2.37.24+PM.png My Work https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503376163944-54Q9G9IOZI09A47UX5VV/Screen+Shot+2017-08-21+at+9.28.59+PM.png My Work - Yahoo: NFL Live Stream defined global monetization strategy and client offerings for first digital-only live stream of the NFL in Oct 2015 https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1503074995110-U73GFKLE2OX2DNTPGGCO/Tier0+FantasticBeasts+-+Discussions+Contest+-+Official+Contest+Promo+Page+TOP+-+2016-12-09+at+11.24.45+AM.png My Work - Fan Contest Landing Page top of contest page created to drive increases in Discussions product usage promotion featured six Harry Potter and Fantastic Beasts and Where to Find Them questions with one weekly winner chosen from respondents of the official contest questions https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1644512657992-K22OXDOE3UD72NHK060C/Lyft_x_REI_Blog_Header-01.png.jpeg My Work - Brand Partnership with REI values-focused brand partnership with REI in Spring 2018. designed to test new Lyft use case of taking rides to #GetOutside. launch blog. https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1699655906790-Q4RJ73CKCP549ETINYEZ/Screenshot+2023-04-27+at+12.56.33+PM.png My Work - Pinterest Engineering TWTR post Launch announcement from multiple company social accounts, including Twitter, Instagram, and Linkedin. https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1644515290030-SSIQVA9A4C6IG5C5AU99/2020_02_12_TTax_partnership_670x295_EN+%281%29.png My Work - Lyft Taxes Partnerships led driver-facing marketing strategy related to taxes — one of the largest ways Lyft helps drivers keep more of their earnings via TurboTax software and educational content from multiple partners. also led development, design, and launch of Lyft’s driver taxes page — creating a easy to locate section with all tax resources. marketing campaigns across Lyft’s products and owned marketing channels has led to increases in driver preference (+7%) and over $7.5M in savings each year. https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/1699658752628-Y5TQY95P0YE2VP92DSSC/IMG_0006.jpeg My Work - Pinterest for Adobe Commerce Led the GTM strategy and marketing relationship with Adobe for the Pinterest for Adobe Commerce app. This highly complex initiative required deep cross functional partnership with engineering, product, legal, technical support, content, PR, and sales teams at Pinterest. https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/d23e0f5b-6dc7-4266-9073-8c9ed3cf2025/Intuit+Lighthouse+Photos-5.jpeg My Work https://www.rwjstone.com/gipfel-avenue daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778703932-MRB0MCWXS595MOJCHGJA/65.jpg Gipfel https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778343214-6EXQ3R8UIDEWLZZQ3UYP/65.jpg Gipfel https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778401911-NT5IA88VG1GTQ9Q9RLL9/66.jpg Gipfel https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456849773022-QZ1PXXQ7SKUNRLKY766U/67.jpg Gipfel https://www.rwjstone.com/nacht-avenue daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456783943006-7TCJ0ZZ2NS58BMQHHRKC/83.jpg Nacht https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456780029777-ONQAU9WY23IASQHF9UK8/image-asset.jpeg Nacht https://www.rwjstone.com/work-avenue daily 0.75 2025-05-09 https://www.rwjstone.com/about-1 daily 1.0 2025-06-09 https://images.squarespace-cdn.com/content/v1/599716fac534a546367c3884/b59dd7bf-1c01-40e5-bdf2-bbc3a867c73d/FullSizeRender.jpeg About Rob marketing | partnerships | technology